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Independent Advisory
Previously: PMM @ Hopstack
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Achievements that matter, by the numbers.
Key contributor to company's growth from $50k to $1M annual revenue
800% growth in weekly sales demos in one year
1000% upilift in inbound pipeline value
800% increase in organic traffic during 2023
18X boost in website traffic across channels in 20 months
Launched new media assets leading to 100% YoY audience growth
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Since 2022, I have also been working with early-stage/seed-stage SaaS companies, as and independent consultant.
Some of the functions I have been helping SaaS startups with include Product Scoping, User Research, Content Strategy, Marketing Analytics, amongst others. Case studies coming in soon:)
If you have a project in mind, and think I can provide assistance, feel free to reach out!
Some of the areas I can help you with:
I joined Hopstack as the first marketing hire, with no prior experience in warehousing or SaaS for that matter.
In my time there, I got to scale the marketing and sales motions from the ground up including ICP and buyer definitions, GTM strategies, channels, revenue tech stack, functional hiring, and more.
My official role was that of “Product Marketing”. But, as the nature of early-stage SaaS would have it, my actual role extended way beyond. Some of the functions I owned included Positioning and Messaging, Sales Enablement, Pipeline Marketing, Analytics and Marketing Operations, and Content Strategy. I also got to play a supporting role in Partnership engagement, Sales Operations, Paid Social, and Marketing Hiring.
I am extremely proud of what we achieved in these years. From building a robust marketing engine to making significant contributions to revenue, I was a key player in our journey from $100k to $1M annual revenue.
Looking for my resume? In the interest of privacy, I have gated the access.
Please fill in the form below and I'll share my resume at the earliest over email!
